4.7.4
Plain English Version
Birmingham can also make bus travel in the city centre better, make more people want to use it, improve what people think of it and set a new standard for town travel. One idea is to look for good partnerships. Another is to encourage better vehicles and physical facilities, computer systems and customer facilities to develop one of the best public transport systems in Europe (the ‘Birmingham Bus’ idea). To do this, we could work with vehicle makers, universities, product designers and others, especially those based in the region.
Original Document
In addition to the options identified above, Birmingham can take the opportunity represented by the Big City Plan to launch an initiative to transform the quality, attractiveness and dignity of bus travel in the city and set a new benchmark for urban transit. One approach is the pursuit of quality partnerships. Another is to encourage further improvements in hardware and software and customer facilities to develop a truly leading European public transport brand (the ‘Birmingham Bus’ concept). This could be pursued with participation from vehicle manufacturers, educational establishments, product designers and others, especially those based in the region.