With this option we imgaine the  Jewellery Quarter as Birmingham’s centre for upmarket and niche shopping.

We would encouraging specialist and niche retailers to set up shop on the ground floors of the historic parts of the quarter. Not just jewellers but fashion goods and other stores. We also make the area more appealing to shoppers by improving the streets, signs, parking etc. We think this would encourage more people into the area,  help to protect the historic building stock and raise the national reputation of the Jewellery Quarter.  This would complement option 2, which would bring spending power into the quarter.