• the offices around Five Ways
• Baskerville House and Alpha Tower
• the cultural area including the Rep theatre, the NIA, Brindleyplace and the Mailbox
• the leisure area along Broad Street (including the Broadway Entertainment Complex and Cineworld)

all being added.

The area we’re calling Westside also includes the Attwood Green area. Attwood Green is the new name given to the Central Area Estates. It includes the areas of Lee Bank (Five Ways Estate and Cleveland and Clydesdale Towers), Benmore, and Woodview.

It also includes the development at Park Central, which the first phase of a large 10 year housing regeneration programme. It is  well under way and is already occupied. Park Central has of housing sizes and tenures set around “Sunset Park”.

Near Attwood Green is the Bath Row and Holloway Head area – an area on the fringe of the ciy Core that has seen little change over the last 30 years. The area is  home to a mix of light industrial / warehouse uses, some community activities and offices, some of which may have functional connections with the city centre.

Two towers block of flats  mark a gateway at Holloway Head with Beetham Tower (the Radisson Hotel) beyond. At ground level it’s not easy to walk around this area.

Westside has a mixed character. The area is pulled together by Centenary Square and Broad Street and by the canal network, but it isn’t seen as a complete “area”

Centenary Square, Brindley Place and Gas Street Basin look nice, but Broad Street and Five Ways don’t look as good. The NIA is nto attractive fron outside, and has car parks spoiling the view canalside.

Some development is already planned including:

• the Cube
• the V building
• Arena Central
• Baskerville Wharf
• Paradise Circus and the relocation of the Library of Birmingham.

It’s hoped that these developments will bring enough people to live and work in the area to help to support niche and specialist shops.

The Bath Row / Holloway Head area is the last place avalable to redevelop and is being guided by a development brief; so far there are not many plans. There is a good chance that we could provide better pedestrian links between Park Central, Westside and Southside through Holloway Head.

As well as the existing plans, there may be other opportunities in the future. We need to think about how to make the National Indoor Arena more attractive.

We could also improve the public spaces in the area around Fiveways, along Broad Street and the NIA and along some of the canal network.

Broad Street as a brash and buzzy entertainment strip? (See image)

The Broad Street area is an important thing to think about. Although it’s now mainly for entertainment, it could turn into something like a local “high street” with shops and services for the growing number of people that would like and work around it.

Westside (See image)