Plain English Version
Jewellery Quarter: a specialist shopping and tourist destination.
With this option we imgaine the Jewellery Quarter as Birmingham’s centre for upmarket and niche shopping.
We would encouraging specialist and niche retailers to set up shop on the ground floors of the historic parts of the quarter. Not just jewellers but fashion goods and other stores. We also make the area more appealing to shoppers by improving the streets, signs, parking etc. We think this would encourage more people into the area, help to protect the historic building stock and raise the national reputation of the Jewellery Quarter. This would complement option 2, which would bring spending power into the quarter.
Original Document
Jewellery Quarter: a specialist shopping and tourist destination. There would be a strong impetus towards encouraging specialist and niche retailing on the ground floors, particularly in the historic parts of the quarter. The range of shopping would go beyond jewellery to include, for example, niche fashion goods. A focus for retailing would be identified, with associated signage, parking and public realm improvements. The aim would be twofold: this would become Birmingham’s upmarket niche and specialist shopping area; and the initiative would encourage more people into the quarter to sustain the historic building stock and raise the national profile of the area. This option would work well with option 2, which would bring spending power into the quarter.