3.3.3
Plain English Version
Where should we put these new shop-units?
We could put them at the oposite end of the High Street to the Bull Ring (Dale End) — or we could look at extending the Bull Ring area southwards towards Digbeth and where the Wholesale markets are now.
Original Document
There are major issues about where such growth should be accommodated. One approach would be to consolidate around the opposite end of the High Street from the Bull Ring to create another magnet of attraction. Another would be to recognise the shift in gravity that has occurred as a result of the Bull Ring development and look at expanding the shopping area southwards.