Options W1 to W5

Option W1

Plain English Version

Westside as a commercial quarter.

This would encourage higher value office, shops and leisure facilities to build on the success of Brindleyplace and act as an extension to the  legal and financial core of the city.

Original Document

Westside as a commercial quarter. This option would encourage future commercial redevelopment within the Westside area, including higher value office, retail and leisure uses. This would build on the success of Brindleyplace and capitalise on the proximity of Westside to the legal and financial centre of the city.


Option W2

Plain English Version

Westside as a specialist shopping area.

This option would develop more high end, specialist shops in the area with a  focus on the canal, The Mailbox, The Cube, the area around Bridge Street and the National Indoor Arena.  The Cube would play a significant part in encouraging such shops.

Original Document

Westside as a specialist shopping area. Specialist retailing would develop further in the area, focused on the canal, The Mailbox, The Cube, the area around Bridge Street and the NIA area. This option will encourage higher end retailing to locate in Westside, therefore consolidating the existing retail offer at the Mailbox. The Cube would act as an anchor and as a springboard for future specialist retailing.


Option W3

Plain English Version

Westside as an entertainment quarter.

Broad Street would become a major entertainment street. Much more commercial leisure development would be encouraged with bigger buildings, wider pavements and vibrant advertising to create a brash and buzzy entertainment boulevard.

Original Document

Westside as an entertainment quarter. Broad Street would become a major entertainment boulevard. Much more commercial leisure development would be encouraged with larger scale buildings, wide pavements and vibrant advertising along the street to create the character of a brash and buzzy entertainment boulevard.


Option W4

Plain English Version

Westside as a local centre.

Broad Street and Fiveways would be the focus of a growing residential and business community.  They would  provide a range of local  shops with good links through to Park Central, Ladywood and Icknield Port Loop.

Original Document

Westside as a local centre. Broad Street and Fiveways would be the focus of the growing residential and business community and would provide a range of locally-oriented shops and services for those communities, with good links through to Park Central, Ladywood and Icknield Port Loop.


Option W5

Plain English Version

Walking Westside.

Create a tree lined avenue along  Suffolk Street Queensway to create a pedestrian friendly boulevard. This could mean replacing the slip road next to the Orion Building with a wider pavement and trees. It might even involve getting rid of some of heavy duty concrete roadssuch as the flyover over Navigation Street.  Thisn option would alos involvee more detailed work to improve walking routes between the Core and Westside through Paradise Circus and Holloway Head, and those between Broad Street and the neighbouring residential areas. Pedestrian crossings should be at street level.

Original Document

Walking Westside. Create a tree lined avenue along the route of Suffolk Street Queensway, lined with tall buildings, to create a pedestrian friendly boulevard. This could require the removal of the slip road adjacent to the Orion Building and its replacement with a wider pavement and trees. It might even involve the removal of some of the heavy duty highway structures such as the flyover over Navigation Street. Further attention would be given to improving the pedestrian links between the Core and Westside through Paradise Circus and Holloway Head, and between Broad Street and the neighbouring residential areas. Road crossings would be ‘at grade’ wherever possible rather than via bridges and underpasses.