Options C1 to C5

Option C1

Plain English Version

The Core as the regional retail centre

If we follow this plan, we will keep all of the existing retail, and add a bit more. Shopping will expand into other areas. Retail floor-space will not expand too far. This is so that the Bullring can continue to establish itself as a main shopping area.

A growth in retail may bring in extra money. We will spend this on supporting existing street-based shopping, rather than on more major growth. We will spend most of the money on making the public area better. For example, by improving the upper end of the High Street to make it as attractive to visit as the Bullring is.

Original Document

The Core as the regional retail centre. There would be a continuation of the current distribution of retailing, together with modest growth. Shopping would expand into the areas where retail development has been permitted. Retail floor-space would not expand too far in order to allow patterns of retailing to continue to adjust to the Bullring development. The aim would be to use any growth in retail expenditure to support the existing street-based shopping pattern rather than seek further major growth. Investment would be concentrated on the public realm, for example improving the upper end of the High Street to create a better magnet of attraction at the opposite end from the Bullring.

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Option C2

Plain English Version

The Core as a retail centre with a more global appeal

If we follow this plan, we will add a lot more retail to the city centre. This will include a major development to the south of the Bullring (see Southside). We will encourage high quality and specialist shops towards the northern end of the shopping centre. The office employment sector will support these.

We want Birmingham to be unique. We will do our best to make the most of Birmingham’s ethnic diversity, so that the Core has a diverse mix of shops, cafes, and things to buy.

Original Document

The Core as a retail centre with a more global appeal. Retail floor-space would be substantially increased with further major development south of the Bullring (see Southside). High end market retailing and specialist and niche retailing would be encouraged towards the northern end of the shopping centre, supported by the office employment sector. Special efforts would be made to harness Birmingham’s ethnic diversity in developing a core with a uniquely diverse range of shops, cafes and retail products.

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Option C3

Plain English Version

The Core as a regional office centre

If we follow this plan, we will keep the existing office corridor of Five Ways, Brindleyplace, Colmore Row and Snow Hill . We will also expand it in line with previous medium-term trends.

Growth will be small. This is to make sure people use the offices that we are already developing at Snow Hill and Colmore Circus.

Original Document

The Core as a regional office centre. The existing office corridor of Five Ways – Brindleyplace – Colmore Row – Snow Hill would be maintained with expansion in line with previous medium term trends. Growth would be modest to enable the market to absorb the ongoing floor-space development at Snow Hill and Colmore Circus.

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Option C4

Plain English Version

The Core as a global business hub

If we follow this plan, we will add a lot more office floor-space. There will be different areas with their own centres, for different kinds of offices and commercial growth. This will happen in a range of locations, including Eastside, Southside, and the area of New Street Station.

Original Document

The Core as a global business hub. A major expansion of office floor-space would take place in a polycentric pattern with different kinds of office and commercial growth in a range of locations including the area of New Street Station, Eastside and Southside.

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Option C5

Plain English Version

The Core as the focus for fine buildings, great streets and fine walking routes

If we follow this plan, we will want more landmark buildings in the city centre. We want Birmingham to be a global city, and these new buildings will help.

We will turn the large roads (such as parts of the A38) into green walking areas for pedestrians. We will improve connections across Queensway, and into nearby areas such as the Jewellery Quarter.

Original Document

The Core as the focus for fine buildings, great streets and fine walking routes. Further landmark buildings would be encouraged to mark the centre of the global city. The large highways such as the A38 axis would be greened and made into pedestrian-friendly boulevards. Better connections would be established across Queensway into the neighbouring quarters, such as the Jewellery Quarter.

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