4.7.1
Plain English Version
Buses could make more trips to and from the city centre but the drawbacks of this are that they could cause traffic problems, they are not always on time (or people think they are not always on time), they are not always comfortable and generally have a bad image. We should see the Big City Plan as the chance to improve the quality and image of bus travel in Birmingham.
Original Document
Buses have the potential to carry a greater proportion of trips to and from the city centre but suffer from various drawbacks in terms of increasing patronage, such as congestion, actual or perceived reliability, levels of comfort, and poor image generally. The Big City Plan initiative should be seen as the opportunity to pursue a transformation in the quality and indeed dignity of bus travel in Birmingham.