Option C1
Original Document
The Core as the regional retail centre. There would be a continuation of the current distribution of retailing, together with modest growth. Shopping would expand into the areas where retail development has been permitted. Retail floor-space would not expand too far in order to allow patterns of retailing to continue to adjust to the Bullring development. The aim would be to use any growth in retail expenditure to support the existing street-based shopping pattern rather than seek further major growth. Investment would be concentrated on the public realm, for example improving the upper end of the High Street to create a better magnet of attraction at the opposite end from the Bullring.
Plain English Translation
The Core as the regional retail centre
If we follow this plan, we will keep all of the existing retail, and add a bit more. Shopping will expand into other areas. Retail floor-space will not expand too far. This is so that the Bullring can continue to establish itself as a main shopping area.
A growth in retail may bring in extra money. We will spend this on supporting existing street-based shopping, rather than on more major growth. We will spend most of the money on making the public area better. For example, by improving the upper end of the High Street to make it as attractive to visit as the Bullring is.