4.10.2
Original Document
It is essential that the city centre has interactive and intelligent real time information systems to navigate and explore the city by all modes and through physical wayfinding and legibility systems, variable message signage, mobile devices and satellite navigation systems. These will enable greater linkages between the various quarters within the city centre, provide a richer visitor experience and reduce vehicle congestion through managed intelligent information and navigation systems.
Plain English Translation
We think the city must have digital information systems which tell you what you need to know when and where you need it. These will help people navigate and understand the city in many new ways. They could use signs which change their messages, communication with people’s mobile phones and wider use of satellite navigation. A combination of methods can make it easier for people to find their way around the city, make Birmingham more interesting for visitors and cut down on congestion.
The original document actually says that it is 'essential' that Birmingham has these interactive and intelligent systems. To me this is a red herring (and, less charitably, it just sounds like someone wants some new toys to play with). It would only take a little bit of effort to make the city much easier to find our way around right now, without fancy (and no doubt quickly depreciating) technology.
For example: by not hiding information boards behind bollards and lamp-posts; by making sure staff in the information kiosks actually know what's going on in the city (ArtsFest and Gigbeth have been particularly poor in the past); by making the information easier to find online.
The Bullring does have a fancy information system: I don't use it because it's much quicker, easier and more productive to ask at the information desk.